Control environment and insert repetitive messages within it. To train an animal, you isolate it, away from the other animals. Fear and injury add to the potency of the mind control. Injured animals need the group more. If people believe they adopt the messages on their own, they are more likely to fall prey to it. How do you get people to believe they are making their own decisions when you are controlling them? That's the secret.
Isn't that the frum world today? Isolation. Repetitive messages. Keep you poor and lonely. Then ban any doubts so as to make every person feel they chose this on their own. The hopping around on Simchas Torah adds to that illusion.
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