Why do people work in kiruv? Mostly, I think, it's a job for kollel guys who don't have any job skills. Most don't have kiruv skills either. They just give a Gemara shiur and act as if by magic that will do the trick.
Why do some do kiruv actions even if not employed in the field? I think largely, it's to get that schar, that mystical, mysterious reward which many look at no differently than money. That's why as soon as you buck a bit, they dump you. You are not worth the trouble. You might upset their fragile emunah.
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