What's up with Meor?

https://meor.org/meet-meor/

Since 2005, MEOR has inspired thousands of the most promising Jewish students on leading U.S. college campuses and effectively engaged them in the discovery of their own heritage and identity. MEOR programming is provided on both private and public universities that are distinguished by their academic excellence and/or a sizable Jewish population.

compare to

https://www.lubavitch.com/chabad-of-arizona-reaches-out-to-everyone/

Chabad of Arizona Reaches Out . . . To Everyone - Lubavitch.com

3 Feb 2008 ... Rabbi Zalman Levertov who first brought Chabad to Arizona 31 years ago has decades of experience accommodating tourists in the Grand Canyon ...

https://www.jewishprisoner.com/

Jewish Prisoner, Reaching Out to Jews in Jail and Prison

Reaching Out does not judge. As followers of the teachings of the Chabad/Lubavitch Rebbe, namely to love each and every Jew, we help all Jewish men and women ...

https://www.timesofisrael.com/chabad-center-targeted-by-gunman-is-focused-on-reaching-out/

Chabad center targeted by gunman is focused on reaching out

29 Apr 2019 ... Chabad of Poway's website calls the synagogue a “popular center for Jews of all backgrounds who want to learn more about their Jewish roots,” ...

https://www.jewishmontana.com/templates/articlecco_cdo/aid/2739289/jewish/Support.htm

Support - Chabad Lubavitch of Montana

Chabad of Montana serves the religious and the non-observant, the affiliated and non-affiliated, young and old and all in between. Chabad reaches out to all ...

Quite a contrast. Chabad seeks to help all Jews. Meor is after the most promising ones. 

What the heck is a most promising Jewish student? Most promising at what, at being Jewish? I don't think that's what they mean because who could measure such a thing? They must mean most promise of being a career success. And that's pretty weird.

Meor situates itself "on both private and public universities that are distinguished by their academic excellence and/or a sizable Jewish population." The latter type we can understand. But why would you want to be at schools distinguished by academic excellence? Mah Kesher? What's the connection to kiruv, to bringing Jews to Torah observance?

What's up with Meor? Strange.